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Group 497


We are bombarded with enormous amounts of information so often and everywhere that we have gradually become almost immune to advertising messages. How does a brand stand out in a world that is flooded with advertising? No worries. Our team of creatives and technicians know exactly what is needed to convey your message.

Our creative team creates, maintains, develops and changes brands. Brands that can handle a changing world in a changing world. Brands that exceed the high expectations of their audience and live up to their social responsibility. Brands that not only seem like they are moving with the times, but actually do so.


In the past, a campaign consisted of purchasing a few commercials, an advertisement in the newspaper, and perhaps a few posters in bus shelters. Now your customer is online, even in the offline world. Both worlds come together and change rapidly. That is challenging, because the many ways you can make yourself known can be a little daunting. On the other hand, it also offers many great opportunities for brands. The creative possibilities to reach your target group are countless


Fortunately you are not alone. At Sidekick we have formed a diverse group of creative talents. Think of designers, copywriters, strategists and marketers. Every day they work together to bring the best of both worlds together. After all, storytelling is just as relevant as twenty years ago, but thanks to digital we lift every story to a higher level. We turn a “normal” story into a “sensational” story. A story that impresses and lingers. 


The best part of digital campaigning is measurability. Unlike a billboard, you know exactly whether your campaign has hit the “sweet spot” of your target group or whether some optimization is needed to boost the results. We measure everything down to the smallest details. This provides a valuable insight into which message, which banner, which video works – or does not work. This way we can make a campaign as effective as possible.



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